Entries from Portfolio

  • December, 2017
  • Heineken

    Campaign Title: All I Want for Christmas is Heineken
    Number of Cars: 100 cars
    Campaign Duration: 1 month
    Description: Let's spread the festive cheer this Christmas with Heineken's "All I Want for Christmas is Heineken" campaign. Don't forget to hop on board these Grab cars to take a selfie with the In-Car hangers (Mirrors).

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  • Carousell

    Campaign Title: Find Cars on Carousell
    Number of Cars: 100 cars
    Campaign Duration: 2 months
    Description: Engaging commuters on the road with clever advertising messages, Carousell plays on the recent spate of train delays to get them to end their nightmare by sourcing for cars on their platform.

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  • I'm Kim Junior

    Campaign Title: I'm Kim Junior Buffet
    Number of Cars: 7 cars
    Campaign Duration: 3 months
    Description: Korean BBQ has never looked this good. Especially when its plastered across the side Carblicity's fleet of cars, it will leave you drooling all the way to I'm Kim Junior's all you can eat buffet @ Scape.

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  • GoroGoro

    Campaign Title: GoroGoro Steamboat & Korean Buffet
    Number of Cars: 8 cars
    Campaign Duration: 3 months
    Description: Driving off from work, looking for a place to eat and you see a "sumptuous pot of steamboat" driving right by you? Look no further and head down to GoroGoro Steamboat to enjoy a delicious meal of Korean Buffet. 

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  • Hasutomi

    Campaign Title: Imported Premium Healthful Food
    Number of Cars: 5 cars
    Campaign Duration: 3 months
    Description: Have you ever seen Korean Wild Sea Cucumbers and Black Garlic up close in all its glory? Watch one go past you as Carblicity's fleet make Healthful Food by Hasutomi sexy again. 

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  • November, 2017
  • Nexen

    Campaign Title: Nexen Tire Diving Tomorrow
    Number of Cars: 50 cars
    Campaign Duration: 5 month
    Description: Nexen Tire's target audience are drivers, and there is no better way to target them than On Road Advertisements using Carblicity's fleet of privately owned vehicles. On top of the monetary payout, participating drivers each receive an additional $300 worth of Nexen Tire vouchers, making them true ambassadors of the brand.

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  • Grab

    Campaign Title: Grab for Work
    Number of Cars: 100 car
    Campaign Duration: 1 month
    Description: Grab drivers were activated to spread the advertising message to fellow road users that Grab's "Grab for Work" program simplifies Business Transportation.  

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  • October, 2017
  • VanillaLaw

    Campaign Title: Online Legal Counsel
    Number of Cars: 1 car
    Campaign Duration: 3 months
    Description: A white luxury sedan (Audi A4) was used to communicate a clean, professional message, targeted at executives and SME that VanillawLaw provides accessible legal counsel through their online portal. 

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  • September, 2017
  • Dove

    Campaign Title: Dove Beauty Bar
    Number of Cars: 160 cars
    Campaign Duration: 1 month
    Description: What better way to introduce Dove's award winnig serum than to allow customers to sample the product in the comfort of their Grab rides. Grab passengers were able to sample the Dove Serum-in-Oil on the beauty bar (in car hanger) and receive a $2 voucher. 
  • August, 2017
  • Grab

    Campaign Title: GrabRewards
    Number of Cars: 80 cars
    Campaign Duration: 1 month
    Description: Showcasing the multiple participating merchants for Grab Rewards, 80 cars were wrapped in KFC, Deliveroo and Spotify advertisement stickers.

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  • IDOOH

    Campaign Title: In Car Screen
    Number of Cars: 100 cars
    Campaign Duration: 3 months
    Description: Besides offering external sticker wraps, Carblicity also provides In-car advertisements through our partner, IDOOH. This allows our clients to provide a total In and Out car experience to their target audience.  

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  • Tinder

    Campaign Title: Grab x Tinder
    Number of Cars: 7 cars
    Campaign Duration: 1 month
    Description: "Tinder " cars were deployed for Grab's collaboration with Tinder. During the campaign, passengers hopped on board these cars with social influencers, bringing the Tinder "experience" along their journey. 

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  • Citibank

    Campaign Title: Citi Cash Back Card with Grab
    Number of Cars: 200 cars
    Campaign Duration: 3 months
    Description: It is impossible to miss our Grab x Citi cars on the roads. With 200 cars ploughing the streets daily, Citibank was able to specifically reach out to Grab passengers with their promotional offer. Furthermore, in-car hangers with brochures were used to provide more information on the promotion.

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  • Grab

    Campaign Title: Grab Road Stars
    Number of Cars: 100 cars
    Campaign Duration: 1 months
    Description: With  $2,000,000 worth of prizes to be won, 100 vehicles were deployed to hype up the Grab Road Star competition.

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  • GrabFamily

    Campaign Title: I Want My Child Seat with GrabFamily
    Number of Cars: 1 cars
    Campaign Duration: 1 month
    Description: A Toyota Prius with the GrabFamily sticker advertisment was specially commisioned for the launch of  GrabFamily's Mifold child seats that are now available in selected Grab cars.

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