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Campaign Title: Citi Cash Back Card with Grab
Number of Cars: 200 cars
Campaign Duration: 3 months
Description: It is impossible to miss our Grab x Citi cars on the roads. With 200 cars ploughing the streets daily, Citibank was able to specifically reach out to Grab passengers with their promotional offer. Furthermore, in-car hangers with brochures were used to provide more information on the promotion.